This week’s expanded edition of the West Side Index and Gustine Press-Standard is being “mass-mailed” to all households in Newman, Gustine, Crows Landing and Santa Nella.
The Mattos Newspapers staff produces the special editions two times a year, in May and November, to introduce the locally-owned newspapers to new readers while providing coverage of local government, school news, human interest stories and advertising messages.
“We are always pleased to present these special editions for our loyal readers to enjoy. Many have been subscribers for years and turn to our pages to stay informed about their community,” Publisher Susan Mattos commented. “We have also welcomed many new residents to our communities, and want to introduce them to our papers.”
Community news is the focus of the local publications.
“We understand that our readers have very diverse interests, and strive to serve all segments of our communities,” Mattos stated. “We go well beyond covering just local government, breaking news and the school board.....our communities are about activities and events and people. Those are all things that matter to our community.”
This special edition, for example, includes feature stories on a Gustine High graduate who has found a niche in jewelry circles, a gifted Newman seamstress who has developed a loyal following, a local company which manufactures precision parts for a variety of industrial uses, and much more.
In addition to the weekly newspapers, which are published each Thursday, Mattos Newspapers has a digital presence with its website. Breaking news as well as weekly content can be found on-line at westsideconnect.com.
Mattos Newspapers is also active on social media to not only deliver information but to receive reader input.
“The interaction that social media provides is very valuable,” Mattos noted. “We always appreciate the feedback from our readers, and we appreciate community members sharing news tips and story ideas.”
Readers with opinions to share are invited to do so through letters to the editor.
“The opinion page is just that,” Mattos said. “It is not just for our opinions on a topic, but for community members as well to have a voice on issues of local importance.”
Mattos Newspapers also offers digital and print advertising programs which help businesses reach out to their target markets and thrive in an increasingly competitive marketplace.
“We create customized, comprehensive advertising programs which are tailored to the needs of each business, with the goal of helping them reach their objectives,” Mattos stated.
Mattos Newspapers also publishes the Tuesday Review, a total-market advertising publication, and offers a full-service commercial printing division.
A special subscription offer extended in conjunction with this “mass-mailed” edition can be found on page C8.