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Business is booming for Pine Country Christmas Tree Farm in Gustine, as a national tree shortage has seen prices grow by an estimated 8 percent.

While prices might be up for Christmas trees due to the supply chain crisis, the demand is up at Pine Country Christmas Tree Farm in Gustine. 

People view keeping their tradition of chopping down a tree worth the extra price, while for growers, prices of things like water and diesel have gone up compared to years past. 

“Everything is costing more, like our irrigation, everything is going up a little bit,” said owner Will Martin.

Trees at the farm cost about 8 percent more this year at $43, compared to last year. According to Martin, business is up this year because trees are hard to find. Martin grows his trees at his farm while others import trees from Oregon. The wildfires in Oregon this year caused a shortage of supply for the importers. The increase in demand can also be attributed to less people wanting artificial trees this year.

“This year they’re more expensive (artificial trees) and hard to find,” said Martin. “They say they last about ten years and end up in a landfill. These right here decompose and a lot of people chop them up and put them in the backyard.”

People haven’t been commenting about the price increase and for the most part, are happy to continue their family traditions, according to Martin.

“They keep going back to family tradition,” said Martin. “I’ve had three generations out here and they’re bringing their grandkids now. I haven’t heard any complaints about the prices. They’re just happy to get a tree. They all want to cut their own and the main thing we tell them is when you get home put it in water.”

Martin has been growing Christmas trees for 42 years and selling them for 39, and he’s glad to be selling in a more ‘normal’ season.

“It’s been another good year for us,” he said. “Last year because of the virus we didn’t have a lot of stuff in the store.”