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“The Eyebrow Lady” brings two decades of artistry to Gustine
Inked Beauty
Owner Marina Aleman cuts the ribbon to officially open Inked Beauty By Marina Salon in downtown Gustine, surrounded by supporters and members of the Gustine Chamber of Commerce.

GUSTINE — In the heart of the bustling downtown district, Inked Beauty By Marina Salon is a new sanctuary of beauty that has opened its doors with a mission that is as simple as it is powerful: to make every woman who walks through the door feel truly beautiful.

Known fondly by many as “The Eyebrow Lady,” owner and lead artist Marina has officially launched her new salon, bringing a lifetime of passion and twenty years of technical mastery to the local community.

The story of the salon began shortly after high school. While most graduates were weighing traditional career paths, Marina followed a calling that felt like destiny: tattoo artistry. However, it wasn’t long before she realized her true gift lay in how tattooing could enhance the natural architecture of the face.

“When I started pursuing tattooing, I realized how much beauty is already there on people’s faces,” she says. “I realized that’s what I was destined for—helping people see that beauty in themselves.”

While many modern salons chase fleeting trends, this studio focuses on the timeless foundation of facial aesthetics: the eyebrows. The philosophy here is straightforward—well-groomed brows are the key to staying in “tip-top shape.”

As a solo practitioner, Marina Aleman provides an intimate, one-on-one experience. Her expertise spans:

• Precision Brow Shaping: Utilizing Borden Hard Wax, a product she has trusted for 20 years because of its gentle touch on the skin. “You can’t fix what’s not broken,” she notes regarding her loyalty to the brand.

• Permanent Cosmetics: Specialist application of tattooed eyeliner and lip tinting.

• Skin Vitality

The choice of location was no accident. Situated “centric”—right in the heart of downtown—the salon was designed to be a warm, inviting escape from the urban hustle. The interior aesthetic is unapologetically feminine, featuring a soft, airy design intended to make clients feel pampered from the moment they step inside.

Beyond the aesthetics, the salon is built on a foundation of local pride. Marina is a staunch supporter of the “shop local” movement, a philosophy she carries into her business operations.

“I hope this salon contributes to the neighborhood in every aspect,” she explains. “By helping each person feel beautiful and keeping money circulating within our own town, we all grow together.”

For those attending the recent ribbon-cutting ceremony, the excitement was palpable. When asked what they were most looking forward to, the consensus was clear: the opportunity to learn from a veteran of the craft.

“I’m excited to share my skin knowledge and show others the routines I use for myself,” says Marina Aleman. “It’s about more than a service; it’s about helping others feel their best.”

Whether you are looking for a complete brow transformation or a subtle enhancement through permanent makeup, Downtown’s newest resident is ready to welcome you with twenty years of experience and a soft, feminine touch.